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Tag: social media marketing

  • 6 Ways Social Media Marketing Can Help Your Business

    social media management sheffieldSuccessfully integrating social media within your wider digital marketing strategy can pay dividends for your business. With so many platforms to choose from, it can be difficult to know where to start; but with the right expertise behind you you’re sure to reap the many rewards on offer.

    Twitter, Facebook, Google+ and Pinterest are a sample of the various outlets that allow you to develop the presence of your business online; but there has to be a valid reason for you to be using any of them. Simply being there isn’t enough and if you’re going to do social media you need to do it right.

    At Seven Creative, we have many years of experience when it comes to the matter and are well-placed to offer our expert advice as to the most appropriate strategy for you. Here are 6 of the benefits you can look forward to as a result of successful social media management:

    Manage Your Brand Reputation and Captivate New Audiences

    Every business can benefit from customer feedback; which people are always keen to provide online. If you aren’t there to respond then you can’t help them resolve their issues. Social media provides the platform to give your customers a point of contact; that will not only help ensure their happiness, but also allow you to do so in the view of others. Making a good impression with your ability to resolve any problems can help you keep on top of your brand reputation and attract new interest.

    Understand and Educate Your Customers

    Effective, hands-on social media management can be a great way to get to know your target audience better. Through structured, regular engagement with those interested in your services, you can begin to learn what makes your potential customers tick and better inform them of how you can assist. By not simply selling but also listening you’re sure to improve the way you approach your general marketing ethos.

    Establish Yourself as an Industry Leader

    One way to impress your target customers is to showcase your expertise surrounding the industry that you work within. You can do this through social media not only by educating your followers about your own services, but also through commenting on relevant news and topics from your line of work.

    Give Your Customers the Capacity to Market for You

    The great thing about optimising social media channels effectively is that once you develop people’s awareness of your brand, they’ll start to tell other people about it – meaning you’re getting free marketing from individuals and companies who are genuinely enthusiastic about the services you have to offer.

    Boost the SEO of Your Website

    There’s plenty of speculation surrounding the exact benefits social media linking can have on the ranking of your site with Google and Bing. As the search engine algorithms evolve, more emphasis is being placed on social media clout; and it is certainly an effective way to drive people to your website. This in itself can help with SEO; as leads sourced through social media are likely to engage with your site for longer – an important factor when it comes to SEO.

    Drive Increased Website Traffic

    As well as these SEO benefits, there is also the more obvious fact that a large, well-managed social media following will help you to ramp up your site visitors. The more widely-known your brand becomes, the more website traffic you can look forward to. If you can then convert these people through your site, you can look forward to increased income and positive business development.

    Social Media Management Sheffield

    When running a business, it can be difficult to find the time to fit in extra marketing activity. Our social media management Sheffield team can take away the hassle for you. Find out more about how our experts could help you to generate increased website traffic – and grow your online profile – by giving us a call today on 0114 383 0711.

  • Popular viral marketing campaigns

    There have been many popular viral marketing campaigns in the last few years. Here at Seven Creative towers, we’ve been giggling away at the new Bodyform advert. OK, so there are more women in our office than men, but even Chris managed a guilty smile and a few words of praise for its originality.

    The Bodyform video is actually a response to a post on the Bodyform Facebook page. Many are of the opinion that it’s a set up (including us) but whether real or not, the response by Bodyform is pure genius.

    A man called Richard (supposedly) writes a long post on Facebook accusing Bodyform’s depiction of periods as a joy filled action packed week as being misleading. Incidentally, his own girl friend has been known to turn into ‘the little girl from the exorcist with added venom and extra 360 degree head spin.’ The video response is a faux apology by the CEO of Bodyform (allegedly) laced with sarcasm and humour that will leave both men and women chuckling.

    The Blair Witch

    We can’t talk about viral marketing campaigns without mentioning this one. Using a cheap guerrilla campaign, a film was released onto the internet about a group of American teenagers that had vanished, and the so called recovered footage of the spooky events that followed. The film was a huge success, and the mystery and rumours that surrounded the developing story were exacerbated by the simple fact that no one was quite sure if the story was true.

    Old Spice: The man your man could smell like

    This one was definitely for the girls, despite being all about the men’s fragrance and toiletry range Old Spice. What was  particularly impressive about this advert was that in less than a minute, Old Spice had re-branded itself from an old fashioned granddaddy scent (my Granddad has worn Old Spice for as long as I can remember), to a brand suitable and trendy enough for the 18-25 demographic.

    It was so funny that you couldn’t have a conversation with a group of lads at the time without one of the random, nonsensical quotes being dropped in. The Old Spice guy then went a step further by answering questions on Twitter, including conversations with the king of Twitter himself, Ashton Kutcher.

    Threshers Viral E-mail

    Sometimes the best viral marketing campaigns are those born out of pure accident. When Theshers offered its suppliers a 40% discount on wine and champagne, the mass market caught wind of the deal.  Subsequently, the voucher appeared on blogs and social media channels, and suddenly everyone had an email in their inbox promising cheep booze.

    Well, who could say no to that? No one it seemed, as queues formed outside stores and the website crashed under the strain. A spokesperson for Threshers admitted “It was never intended to get this big.” But no one could deny that it was great publicity of the company, and it certainly got them noticed.

    If you would like advice on getting your business noticed, Seven Creative can help. From email marketing to social media, we can take your businesses’ marketing strategy to the next level. Call the team at Seven Creative today on 0114 383 0711 or visit our website for more information.