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  • 10 things your SEO company won’t tell you

    10 things your SEO company won’t tell you

    Don’t fall for the slick sales-pitch or the expensive offices – Here are 10 things to help stop you getting ripped off

    Don't get ripped off by poor quality SEO
    Don’t get ripped off by an expensive poor-quality SEO company

    So, you’ve either paid for or are considering paying for search engine optimisation (SEO services) but you’re not sure what to expect or how to measure the results. This article helps dispel a few myths, and talk about the pitfalls to watch out for to make sure you get excellent, tangible results and value for money when you hire and SEO company. Follow the advice here to help stop your website getting penalised by Google, make sure you don’t get ripped off and help make sure to don’t spend more than you need to.

    1. There are keywords and there are keywords

    It’s easy to get to page one of Google. Here is a quick example: if you do a search for ‘jfjfjf’, right there in in position one, page one of Google there’s a YouTube video uploaded by someone called ‘GRRRRRR145’. If you’d like me to get you to page one, position one for the keyword ‘jfjfjf’, no problem. Of course I can do it for you… but what is the point? Just as I wasn’t searching for a video of a girl talking after breathing in helium when I typed in that phrase, neither will your potential customers be using that phrase to find your products and services.

    These poor quality SEO companies might get you to position one, but it will often be for the wrong phrases (keywords). It’s not a coincidence that there is very little competition for some these phrases – it’s because no one is searching for them and that is why it’s so easy to get you right up the rankings for them. This is what a lot of poor quality SEO companies will do when they promise you page 1 for your website.

    If you’re going to get to for first position on Google it needs to be a relevant search phrase or there is no point. Agree your keywords in advance, monitor their position, and make sure they’re words your customers will actually be typing into Google to find your products and services.

    2.The SEO effect often stops shortly after you stop paying for it

    The poor quality SEO companies will give you an endless list of SEO activity they will provide for you, but in reality, they’re often just focusing on inbound links. Why? Because that’s not only easy but it’s the way it’s always been done and the only way most of these companies know how to do it.

    The problem, however – and it’s a very serious problem – is that as soon as you stop paying for link-building, the effect starts to disappear. For example, high quality on-site SEO and articles linking to your site from high-quality sites will give you an excellent long-term increase in the Google rankings. poor quality links will at best do nothing for your long-term SEO and may even damage it by getting you penalised by Google

    When it comes to link-building, focus on quality not quantity.

    3. They’re trying to deceive Google

    Google has become clever enough to spot the type of SEO that poor quality sites create for you – because it’s effectively attempting to deceive Google. Now, more than ever, trying to deceive Google is a very bad idea as you’re likely to wind up getting penalised for it. Inbound links should certainly be part of your SEO strategy but they have to be natural links from high quality (and preferably relevant) sites. The poor quality SEO companies unfortunately don’t discriminate between good and bad sites.

    Not all links are valuable – poor quality inbound links can have a very serious detrimental effect on your Google rankings

    4. You can’t pick an SEO company based on price

    Cheap SEO isn’t necessarily bad SEO just as expensive SEO isn’t necessarily good SEO. That friendly, chatty guy you know has unfortunately just baffled you with bullsh*t. he’s told you that the SEO his company does is better than the SEO services provided by the ‘other’ companies, however, ultimately, you’re just going to get the same SEO as if you’d bought from the cheapest company you could find.

    Unless you get regular reports with tangible results showing you clear methodology, you won’t know whether you’ve been paying for good quality SEO or poor quality SEO until it’s too late.

    5. Google wants your site to be good quality, which doesn’t mean contrived inbound links

    If you’ve paid for SEO services in the past and have had a bad experience, there’s a good chance probably got the ‘poor quality’ stuff – probably at best just some poor-inbound links and not much more. Poor quality purchased links are effectively an attempt at deceiving Google and Google is smart enough to spot this and you may get penalised for this loosing position in the rankings.

    This about it like this – good quality SEO is about helping your site communicate well with Google – communicating your sites subject, purpose, products, services, geographical area, etc. Poor quality SEO is cheap attempt to manipulate Google into thinking your site is more important or authoritative than it really is. A poor quality site not only reflects badly on your business but also ranks badly. Therefore, logically, you should focus on quality with everything you do including your SEO

    A good quality site provides a good user experience. One of the things that adds to the user experience is good quality content. This is the first step in helping build natural, organic links. Of course, not every business is going to be able to get natural, organic links, but it’s something to bear in mind.

    If your site is built properly from the beginning, including good quality content, your site will naturally communicate your products & services clearly and therefore organically reflect its importance in terms of communicating with Google – no need to further SEO, Google will already have a clear picture of your site and rank it accordingly. The problem with most SEO in its current form is that is attempting to make sites appear more important that they would otherwise have appeared. obviously, Google doesn’t want this to happen!

    To conduct search engine optimisation properly you need to communicate clearly with Google, not attempt to deceive it.

    6. It’s really not rocket-science, or witchcraft, or magic – SEO is very simple

    Falling for the SEO companies ‘slick sales pitch’ about how their ‘technical approach’ is better than everyone else’s is probably just BS to get you to sign up. You do and you’re then immediately passed to some spotty 17-year-old account manager. And going with the company with the expensive offices means your money being spent on their business rates when it should be going on your website SEO.

    The reality is that SEO is not particularly complicated and doesn’t involve any ‘magic’. What it does involve though, when done properly, is a lot of time. Optimising images, re-writing content, creating SEO optimised articles, building good quality links, doing the search engine hand-shakes, etc. are all very time consuming which is where your money should be going.

    Don’t fall for the salesman, speak to the guy who’s going to be doing the leg-work to make sure they know what they’re talking about and you’re going to get value for money.

    7. There is website traffic and there is website traffic

    What use is a million visitors to your site if none of them are your target customer? Failing to do a comprehensive competitor and search analysis before beginning your SEO campaign might mean you get it completely wrong and wasting money could be the least of your worries!

    Badly optimised images and a badly optimised site combined with a lot of traffic can, for example cause your hosting account to become suspended or maybe worse!

    Optimising your on-site content and focusing on the correct key phrases from the start of your SEO campaign will mean you’re much more likely to get the right visitors to your site and you’re less likely to have server problems.

    8. Google continues to become smarter at spotting poor quality SEO

    From what I have seen over the past few years, I would say that this year is probably the last one you’ll be able to get away with poor quality SEO that focuses on link-building.

    Google continues to become smarter and, as we’ve seen earlier in this article, it doesn’t like to be deceived… but more importantly; don’t deceive yourself that poor quality SEO is anything other than attempting to deceive Google!

    Unless you know you’re getting high-quality SEO services, you are taking a very big gamble with your website!

    9. Protect your professional image

    Your reputation is vitally important and therefore you need to protect it. Allowing someone else to write and publish information about your company, pertaining to have come from you and without you having approved it could be asking for trouble.

    Are you sure the articulate guy who sold you the SEO services in the first place is the one also doing the writing? How much do they actually know about your business? How much time is spent on quality control?

    Simply focusing on quality as opposed to quantity gives you much more opportunity to make sure the information being published properly reflects your business.

    10. On-site SEO is your number 1 priority

    Every house starts with its foundations. Obviously, you don’t invite people round for a house-warming party until it’s built – that would be silly! And this is the same with your SEO. Failing to get the basics done properly at the start means you’re throwing away your money.

    Start with the foundations and build from there. The irony is, simply getting the basics done properly in the beginning will often mean that you don’t even need to spend anything on any further SEO!

    Get your website properly optimised and continue creating good quality content for it before you start your inbound linking SEO

    How do I get good quality SEO help & advice?

    For high quality SEO and making sure your web development is done properly, call Seven Creative today on 0114 383 0711 or contact us through the contact page

  • 5 reasons why it might be time to update your website content

    5 reasons why it might be time to update your website content

    5 reasons why it might be time to update your website content

    How long is it since the text on your website was updated? Have you been meaning to rewrite it for ages, but it keeps getting put to the bottom of the to-do list as more urgent work presses on your time? This is a common story for many website owners, however, it might actually be a good time to get your website content updated. Here’s why:

    1. Search engines love fresh content

    Google loves lots of recently updated content. Websites that regularly add new, unique content are often seen by search engines as more important, and more relevant to web users. That means, if you keep your website up to date, you should naturally rank higher in the search engines than a site whose content remains the same, or hasn’t been updated for quite a while.

    It’s also worth checking that your website copy includes the words and phrases that you would like to be found online for. Search engine optimised copy means that your website will be more likely to be found by search engine users when they search for a product or service that you offer, meaning more visitors to your site.

    2. A news section or blog is great for SEO

    Does your website have a news section? If so, when was it last updated? Adding and regularly updating a News page is a great way of keeping your website up to date with fresh content that search engines and potential customers will love.

    There’s nothing worse than checking out a company’s news page only to find that it hasn’t been updated for 6 months. Are they not very busy? Have they gone out of business? You might not think that your company has anything to shout about, but there are lots of things you could write a short article on. For example, a new product, a new member of staff, a great testimonial, or even industry news.

    3. Visitors trust up-to-date sites

    Regular, loyal customers who see you as a reliable and trustworthy business may be fairly familiar with your site. Why not give them something new to read when they next visit? Adding fresh material to your site on a regular basis means they will keep coming back to see what’s new!

    4. Your content is out-of-date or not accurate

    So your website copy has been the same since your site went live 3 years ago. If this rings true, you need to act, and fast. Businesses naturally progress and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is key to establishing trust between you and your customers.

    5. The contents is boring or not engaging

    Even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?

    Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!

    I still don’t have time to update my website content!

    Getting an agency to refresh and rewrite website contents may be more affordable than you think. We’re based in Sheffield and are very experienced in writing copy for websites. We also specialise in SEO and SEO copywriting which is a very important consideration when updating your site. If you’ve been meaning to update your website copy but never quite got round to it, we can help.

    Call Seven Creative on 0114 383 0711 or get in touch through our contact page today.

  • Extend the registration period of your domain name for better SEO

    SEO boost - extend the renewal period of your domain name
    For an SEO boost – extend the renewal period of your domain name

    The website domain name is often overlooked in SEO terms as people focus on inbound links and optimised web copy, however, your domain name – or in this instance the information relating to it – is one of the important criteria used by Google when evaluating your website.

    We all know that new domain registrations are likely to be sand-boxed as Google prefers to err on the side of caution when it comes to a potential pop-up website, however, once your site is established and your domain name is at least a good few months old, Google will begin its ongoing assessment of your website including the information relating to the domain and use it to decide how important your site it.

    Google really ‘likes’ older domain names with long registration periods to go. You can now commonly register the most popular domain names for up-to 10 years. Not only will you save money and not have the hassle of trying to remember when it’s due for renewal, you’ll have the extra SEO benefit of indexing better within the search results!

    If you’re still unsure about why this is important, think about it like this. If I were of a nefarious persuasion with wicked SEO skills, I could very easily set up an eCommerce website, optimise it to get it to the top of the search results and start taking money off people. This is very easy to do and there were, for example, some very high profile cases of this happening, for example, during the most recent Wimbledon tennis tournament.

    This type of site has to be quick – people are going to start complaining pretty quickly when they don’t get what they’ve bought so the site isn’t going to be up for that long when the authorities find out. Therefore, if Google sees a new website with a recently registered domain name and a short registration period, alarm bells will go off! This is why a pre-emptive suppression within the search engine results is the simplest solution to this potential problem. The legitimate sites will register their domains for longer and they’ll still be up and running in a few months. It’s a bit like a website probationary period.

    In summary, if you want your site to be taken seriously by Google and indexed properly, extend the registration period of your domain name.

    If you need help with your domain renewal period, or anything else relating to SEO or search engine optimisation, call us here at Seven Creative on 0114 235 2002 or see the other contact options 

  • Improve Your Website’s Search Engine Rankings with These 5 SEO Tips

    As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you can do to help your website rank highly in the search engines, therefore increasing traffic to your website. 

    Search Engine Optimisation (SEO services) from Seven Creative
    Search Engine Optimisation (SEO services) from Seven Creative

    SEO is an abbreviation of search engine optimisation. This is the process of improving the ranking of a website in the results pages of a search engine for certain keywords in order to get more organic traffic to the site. When carried out properly, search engine optimisation provides valuable results that make a significant improvement to the amount of traffic your website receives. With that in mind, here are our top 5 SEO tips that will help to improve the ranking of your website in the search engines.

    1. Write Interesting, Engaging Content

    Interesting, engaging content has never been more important for SEO on your website or blog. Great content helps to establish you as a thought leader in your industry, and an expert in your field. Search engines prefer fresh, original content that engages users, and writing relevant content that users find interesting will not only engage users, but also build your credibility. And as you become a trusted resource for information, users will be more likely to buy your services.

    2. Share your Content on Social Media

    Another great way to boost your SEO efforts is to share your content on social media. The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.

    3. Optimise Meta Data and Tags

    Optimising your titles, meta-tags, meta-descriptions and images for SEO is a must for on-page optimisation. Title tags are used on search engine results pages (SERPs) to display preview snippets for a given web page, and are important for both SEO and social sharing. Titles should be a concise and accurate description of a page’s content; getting it right is really important for both the user experience and search engine optimisation. Also, remember to use ‘Alt text’ for images, because without them, your images won’t be read by search engines, meaning that they’ll have no SEO value whatsoever.

    4. Optimise Content with Keywords

    When creating content, focus on writing great content for human readers that includes keywords and phrases to help search engines find it. But make sure that you use these keywords naturally; cramming them in where they don’t make sense or don’t read comfortably could be detrimental to your site.

    5. Use Analytics to Monitor Performance

    After all this hard work, you want to know whether or not your SEO efforts are working, right? The best way to keep track of your success is to use a tracking tool such as Google analytics to monitor the traffic coming to your website. This will enable you to pinpoint the keywords that are driving traffic, identify the pages that have had the highest numbers of visitors, and figure out which pages your customers are converting on. By keeping your eye on your analytics, you can make regular tweaks and changes to optimise your results.

    Sheffield SEO Company and Marketing Agency

    Although carrying out successful search engine optimisation takes effort, it can bring real traffic to your website. Taking these steps will certainly help you on the way to increasing the amount of web introduced business you generate. If you need some help, or would simply like to chat to an expert, Seven Creative can help. Give us a call on 0114 383 0711 or email us at info@sevencreative.co.uk to find out how we can help to grow your business with quality SEO services in Sheffield.

  • 10 signs there might be a problem with your website

    10 signs there might be a problem with your website
    10 signs there might be a problem with your website

    You’ve got a successful business, you’ve got a website, but is your site bringing in as much business as it could? Here are 10 signs to look out for that mean there may be a problem!

    Please note; I’m using Google here when referring to a search engine as it’s the largest and therefore the one we generally focus on when optimising for the web.

    1 – You’re not getting many visitors to your site

    It’s often difficult to gauge how many visitors you should be getting to your website for many reasons – maybe your products or services are very niche, or maybe the majority

    The first thing you need to do is identify your keywords and phrases – the things your target customers will be typing into Google when they’re looking for your products and services. This isn’t always as black & white as you’d imagine, however, with a bit of time you can usually get a good comprehensive list of these phrases. Don’t forget to also get an idea of the average search volumes.

    Now you need to see where you appear in Google when you search for these phrases. If you appear as the first result on page one of Google, you should be getting around 30% of the clicks, for example, if 10000 people per month search for the key phrase you’re at position 1 for, you should be getting in the region of 10 visits a day for that phrase (i.e. ((10000/30)*0.3)).

    Get your site’s SEO analysed ASAP

    2 – You’ve got a high bounce rate

    Many websites get the traffic but that traffic is not properly qualified through Google so they immediately leave the site without clicking internally – otherwise known as a bounce.

    It’s very important to monitor your keyword density to make sure Google is getting an accurate picture of your products and services. Many people neglect the search engine in favour of the site visitor and often end up with a site that has high usability but poor search engine optimisation. The trick is to take account of both!

    If your bounce rate is higher that 40 to 50%, it’s time to look at your search engine optimisation, conversion rate optimisation and usability ASAP

    3 – Your phone isn’t ringing

    The job of a website is varied and depends on the business. For many it’s to help establish credibility as a supportive sales tool, however, if your site should be generating leads for you and it’s not, we need to find out why!

    Usability testing sounds expensive but can actually be very simple to do. For many business owners, they spend so much time within their industry that they forget that the jargon and acronyms they use in their day-to-day lives might not be understood by everyone else! Get someone who knows nothing about your industry to go through your website. Give them a task and get them to tell you when they hit a dead-end, get frustrated, get confused or even give up in exasperation – you may be very surprised at the results! Are your contact forms working? Are your contact details easy to find? Does your site work on all browsers? These are just a few of the things that make the difference between an enquiry and an exit.

    Visitors arriving at your site combined with a low bounce rate but no phone calls means there could be a problem with your calls to action, conversion rate optimisation and usability.

    4 – You can’t find your site in Google

    It might sound obvious but have you searched for your site within Google? Even if it was once there doesn’t necessarily mean it will still be there now!

    As Google’s algorithm get’s cleverer, any mistakes that may have been made may suddenly become evident and your site may be being penalised. For example, if you’ve traditionally paid for the type of SEO that has relied on inbound links, you may have recently disappeared from the rankings due to Google penalisation! Even if your site is still there, it may mean that your results are being suppressed!

    Not being able to easily find your site from a Google search you should get your SEO looked at ASAP

    5 – Exits from contact form but no enquiries

    You’re getting the visitors, you’ve got a low bounce rate but you’re not getting the enquiries. Have you tested your contact form? Are your contact details correct? Does your form work? Does your page work on the main web and mobile browsers?

    Another one that sounds simple but you’d be amazed how few people actually spend a few minutes each month testing the functionality of their websites.

    Send yourself a test message and try the number otherwise it could mean there is a problem!

    6 – High percentage of visitors from abroad

    There is a lot of information within a website that most people would never even give a second thought to. For example, how does Google know your site is UK English? Maybe it is American English or Australian! I suppose it could look at your server location or domain name and hazard a guess, however, don’t forget that Googlebot is just a piece of software that only has a very short amount of time to assess and categorise your site!

    Unless the hidden information within your site is included and correct, your site may not be optimised for its target geographical location and therefore may not be appearing in the right country. It’s important to get this checked and corrected if necessary.

    7 – Getting enquiries for products or services you don’t provide

    This one seems quite simple on the surface but is actually quite complex. A good website will not only index well within Google for the correct search terms and turn the visitors into enquiries, it should also help your site visitors to properly qualify themselves – or in other words, help them to decide if this is the site they need.

    If you bore your visitors with difficult to read text and fail to tell them what you do in a simple, concise and fast manner, the majority of them are going to do one of two things – leave or contact you to ask you what you do – Will you paint my kitchen? No, we only sell paint! What are your opening hours? No, we don’t have a shop! You end up doing what your site could be doing – letting people know if you’re what they’re looking for!

    Getting enquiries for products or services you don’t provide means you should test your site’s usability.

    8 – Slow loading times

    When was the last time you checked to see how quickly your site loads? Clear your cache and give it a go. Googlebot only spends a short time visiting your site and if a proportion of that time is spent waiting for your site to load, it’s not going to be indexing properly.

    Another one of the most common problems is badly optimised images. Simply specifying a width to resize an image is a terrible idea! Whether it’s laziness or inexperience, it will still cost you heavily in terms of Google ranking, bandwidth and usability!

    Check your bandwidth usage against your visitor numbers and see if they tally. Make sure your images are optimised and that your server is in the UK.

    Slow site loading times mean you should have your hosting and site optimisation checked.

    9 – Site not displaying properly on mobile devices

    Even if you don’t know the statistics you can probably guess that the number of people using mobile devices to access the web has recently exploded and is only set to increase!

    Even here at Seven Creative we use Android’s browser; Chrome for Android; Safari for iPad and iPhone; Silk for Kindle; and this is just us!

    It can be costly to optimise a site for mobile – especially when it comes to cross browser compatibility – however, there are a few simple things to look out for!

    Check your visitor statistics and see what browsers they’re using. Test your site on yours and your friends’ mobile devices. If your site uses Flash, oh dear… time for a new one! If you do find an issue, it might only be a small job to update your site’s CSS to accommodate the new mobile browsers.

    There is also talk that Google may be about to start penalising sites that have a bad or absent mobile version so now is the time to act!

    10 – Your site looks tired and out-of-date

    Just as in person, you only get a very short time to make a good impression. When was the last time you updated your site? Does it look old or outdated? Are your images poor quality? If the answer to any of those questions is yes, then that is the image of your business you are projecting. Of course, if that visitor met you in real life you’d impress them with your wealth of experience and industry knowledge, but the bad news is you’ll never get that opportunity. The visitor will hit ‘back’ and click on the next link – your competitor.

    Help is at hand!

    If you would like help with any of the potential website problems listed here, get in touch with us on 0114 383 0711 or contact us through out contact page

  • The Importance of Ongoing Organic Content Creation for SEO Campaigns

    Driving high-quality traffic to your site is the primary goal of any SEO campaign. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

    To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. With that in mind, Seven Creative are perfectly placed to help; and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

    Focussing on the production of shareable, engaging website copy; they have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, this company have put together a guide to help explain why organic content should continue to form the cornerstone of your SEO campaign.

    Getting Site Visitors to Engage for Longer

    Focussing on the production of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

    Google will look fondly upon this; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic you receive likes the content, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

    The Benefits of External Linking

    If and when other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

    Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

    Meta Data, Image Optimisation and More

    A steady stream of site pages – that you can carefully optimise for SEO purposes – will come as a result of continued organic content production. Each new page presents a chance to for you to integrate search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

    Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

    Contact These SEO Experts in Sheffield for Assistance

    When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of the SEO experts in Sheffield at Seven Creative about tailoring a campaign to suit your needs, give one of their team a call today on 0114 383 0711.

  • 3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content

    organic content SEO SheffieldThe ultimate goal of SEO as a marketing strategy is to drive high-quality traffic to your site. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

    To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. Here at Seven Creative, we’re perfectly placed to help and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

    Focussing on the production of shareable, engaging website copy; we have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, we’ve put together a helpful guide to explain why organic content should continue to form the cornerstone of your SEO campaign.

    Website Users Will Engage With Your Site for Longer

    Concentrating on the development of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

    This is something that Google will look fondly upon; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic your website receive likes the content on it, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

    Others Will Link to Your Content

    When other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

    Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

    It Gives You Website Copy to Strategically Optimise

    The production of ongoing organic website copy will also provide you with a steady stream of site pages that you can carefully optimise for SEO purposes. Each new page presents a chance for you to integrate the search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

    Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

    Sheffield SEO Services from Seven Creative

    When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of our SEO experts in Sheffield about tailoring a campaign to suit your needs, please don’t hesitate to call us today on 0114 383 0711.

     

  • Improve Your Website SEO with These 5 Helpful Tips

    Adapting to SEO trends remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

    You can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

    Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, Seven Creative are well-placed to help:

    Have a Clear Idea of Your Goals

    For your SEO campaign, make sure that you have a clear idea of what you want to achieve before you start. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

    You Must See SEO as a Long-Term Marketing Strategy

    It’s essential that you remain patient with this digital marketing strategy. For monthly campaigns in particular, it needs to be something that you invest in for the long term. A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

    Detailed Monthly Reports Are a Must

    SEO needn’t be all smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

    Regular Blogging is Vital

    Don’t underestimate the importance of business blogging, which can be great for your brand image. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

    Engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

    Make Sure New Content is Optimised

    Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

    SEO Experts in Sheffield

    Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals Seven Creative, who are here to help.

    Their SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. You can get in touch with them today on 0114 383 0711 to find out more.

  • 5-Step Guide towards SEO Satisfaction

    Adapting to the evolving world of SEO remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

    Sheffield-SEOYou can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

    Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, we at Seven Creative are well-placed to help:

    Identify Your Goals

    Before you start an SEO campaign, make sure that you have a clear idea of what you want to achieve. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

    View SEO as a Long-Term Marketing Strategy

    Integrating SEO into your marketing budget can pay serious dividends – but the effect you’ll feel won’t always be immediate. For monthly campaigns in particular, it needs to be something that you invest in for the long term.

    A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

    Make Sure You Get Reports

    The world of SEO can sometimes seem like smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

    Have a Blog and Update it Regularly

    Business blogging is great for your brand image; as it will help you to establish yourself as a leading voice within your industry. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

    Fresh and engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

    Optimise Any New Content You Publish

    Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

    SEO Sheffield from Seven Creative

    Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals and we at Seven Creative are here to help.

    Our SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. Please don’t hesitate to call us today on 0114 383 0711 to find out more.

  • 5 Ways Great Quality Website Copywriting Can Help Your Business

    Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines.

    Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield copywriters are sure to be able to help. Here are a number of things great quality website copywriting can help you to do:

    Clearly Communicate the Core Values of Your Business

    SEO copywriting sheffieldPunchy website copywriting is the perfect way to communicate with your customers. When reading information published online, people want to be able to get to the point without it taking up too much of their time. The job of your website is ultimately to inform and convert your customers; and with snappy and engaging text you can do this to the best possible effect.

    New content also gives you the chance to re-evaluate the direction of your company. Refreshing the copywriting on your website can help you to assess how your goals may have changed and decide on new copy that may now be more relevant to your brand.

    Stand Out from Your Competitors

    High-end content will help you to stand out from the competitive market. Plenty of businesses are guilty of paying large sums for websites that look pretty; but are ultimately populated with content that renders that design work almost useless. You need the copy to match.

    By taking care of both the aesthetics and engagement-factor of your website, you can help to improve the experience your potential customers have whilst spending time on your site and ultimately rise to the top of the pile in your industry.

    Enhance Brand Reputation

    If you’re selling a high-end service, poor website copy can harm the reputation you’re trying to build. Poor grammar, content not written appropriately for the web and a complete lack of understanding when it comes to the needs of the customer are mistakes we commonly encounter.

    Taking the time to research exactly what it is your product or service can do to benefit your potential new clients will help you to clearly communicate the message of your brand. Once this has been decided on, the quality copywriting your website deserves can be written.

    Boost the SEO of Your Site

    Establishing yourself as an expert in your field through the copy published on your site is a great way to take responsibility for how it’s ranking. Well-written content – that is of genuine value to the industry you work within – will be incredibly well received by the Google algorithm.

    This can be taken even further with specialist SEO copywriting. By looking at the functionality of your website content with relation to keyword density and heading tags; copywriting specifically written for SEO purposes can drive more genuine traffic to your site. When done well, it can give your site the extra push it needs to work its way up the rankings.

    Increase Site Traffic and Convert More Customers

    Ultimately, content written by a great copywriter will entice more people to your website and help persuade them to buy your product or service. The higher quality the copy on your site, the more likely it is that your audience will engage with it for longer and convert. Get the message and tone right and you can look forward to further online growth.

    Speak to a Copywriter from Our Sheffield Marketing Agency Today

    The value attached to optimised website content is significant. For many, it’s just a case of getting round to its creation. Our Sheffield copywriters are highly experienced in the production of everything from SEO copywriting to site content re-writes; so please don’t hesitate to contact us at Seven Creative today. You can reach us by calling 0114 383 0711.