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Tag: blogging for business

  • 5 Tips on Blogging for Your Business

    Blogging is a fantastic way to get your business noticed. You can present yourself as an expert in your field, be a thought leader in your industry, and turn readers into customers. As a professional content writer in Sheffield, my job is to create this sort of content every day, so I thought i’d put together my top 5 tips on blogging for business.

    copy-writing-for-blogsCheck Out Your Competition

    Before you start, it’s a good idea to have a look at what your competitors are up to. Do they have blogs? If they do, what topics are they writing about?

    If you have a look at the categories on their blog, you’ll be able to identify the key topics they are talking about and assess whether they would be relevant to you too. Take a look at which posts have had the most comments and try to figure out why this is. For example, does the post answer a question that you are faced with regularly in your line of work? Does it address a topic that has recently received media attention?

    I’m not suggesting at all that you should be a copycat, just that it is important that you make yourself aware of what your competition are doing, what they are doing well, and what they are doing not so well. That way, you can strive to be better in the areas that they are falling short on, and also identify ways the ways in which you can be unique.

    Make a Schedule and Stick to It!

    Making an editorial calendar is a great way to keep focused. You’ll have a set schedule and know exactly when you are going to publish blog posts, and on what topic. You can plan as far ahead in advance as you like; often it’s nice to know that you have a few topics penciled in in advance.

    Be realistic about your editorial calendar. Don’t schedule in that you’ll write 3 blog posts a week unless you are absolutely sure you can find the time and stick to it. Give yourself a target of one a week, for example. You’re much more likely to succeed if you have a realistic expectation of yourself.

    It’s also a good idea to have a schedule if there is more than one person in your business contributing to the blog. A schedule of topics will make sure that your ideas aren’t duplicated in any way, and you can assign topics to the person most equipped to talk about a particular subject.

    Keep an Idea Note Book

    If you’re feeling daunted by the thought of coming up with a new idea for a blog post every week, don’t despair. Inspiration may come to you when you least expect it, which is why it’s a good idea to write down any ideas that come to you, wherever you are.

    If you’ve got a relatively fancy phone you can always keep a record of your ideas in the note section, or even send yourself a reminder email. Don’t forget there’s nothing wrong with a good old fashioned notepad, or a sticky note stuck on your desk!

    Research Your Key Words and Phrases

    Good content is well researched and informative, that not only reads well for a page viewer, but also features selected keywords and phrases that will help a website rank highly in search engines.

    By researching and identifying which words and phrases are being searched for, you can then include them in your blog posts. This means that people searching for those terms are more likely to come across your blog. By concentrating your efforts on key words that are likely to be used by potential customers, your business is more likely to be found in search engine results pages for those terms!

    Publish to Your Social Networks

    When you write a blog post for your business, you’re really only doing half a job if you don’t share it. By sharing your content on social networks, you are broadening its reach, and more people are likely to click, like and share.

    So if you have a Facebook page for your business, why not post a little teaser sentence to your page, including a link to the blog post itself, for your fans to see?

    If you would like a blog for your business, but don’t have the time to dedicate to writing articles and replying to comments, I can help. If you would like to find out more about my blog and article writing services, please contact me in the office on 0114 383 0711 

  • Business Blogging: The Benefits, And Why You Should Be Doing It Too!

    benefits of business bloggingDid you know that businesses that blog have 55% more visitors to their website?

    Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of people looking for your products and services online.

    Drive Traffic to Your Website

    Just like social media or email marketing, blogging supports the growth of your business by driving traffic to your website and creating the opportunity to convert that traffic into paying customers.

    Being found in search engines is incredibly important for businesses. And for every blog post you publish, you are creating another opportunity for your website to appear in search engine results for the queries people enter into them. On average, blogging produces a massive 436% increase in the number of pages indexed in the search engines, therefore the more indexed pages you have, the greater your chance of being found.

    Share Original Content on Social Media

    Blogging will also help you get discovered on social media, as you’re creating content that can be shared on your social media channels such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You’ll slowly build up a repository of content on your blog that is not only original, it’s also perfect for sharing on the above channels, widening your audience.

    Establish Authority and Build Credibility

    Business blogs are a fantastic way of sharing your expertise and your knowledge. Good blogs answer common questions that their leads and customers may have; so the more useful, relevant information you share in your blog posts, the more credibility you will gain. Let’s face it, people are far more likely to buy products or services from businesses they feel like they already know and trust.

    Get a Blog for Your Business

    So we’ve established that there are many benefits of blogging. But if your business isn’t blogging, and you’d like to get up to speed, we can help. Seven Creative has set up blogs for lots of businesses, and our in house team of content writers Sheffield can produce original, interesting content on your behalf! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

  • 5 Reasons Why Your Business Needs a Blog

    Here at Seven Creative web design Sheffield, we are big fans of blogging for business. It’s a great way of boosting your online presence and getting your business noticed. So how can a blog help your business?

    1. Increase your web presence

    A blog is a great way of getting noticed online. Interesting content will attract people’s attention and encourage them to share it!

    2. Be an expert in your field

    Business blogs are a fantastic way of sharing your expertise and your knowledge. The more useful, relevant information you share in your blog posts, the more credibility you will gain.

    sheffield-blogging-for-business3. Build relationships with customers

    Writing a blog is the perfect way to engage with existing customers and potential clients online.   Publishing interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.

    4. Search engine optimisation and blogging

    Blogs can also be used as an effective search engine optimisation tool because articles can be used as a tool to drive traffic to your main website.  By making sure that your blog posts are rich in key words and popular search terms, your blog can increase your SEO efforts AND provide readers with valuable content.

    5. Advertise your products or services

    A blog that is used primarily for advertising isn’t the best way to approach blogging for your business. People will get fed up if they constantly feel like they are being sold to. But a little bit of self promotion in the right context is acceptable, and can benefit the reader if your products or services provide a solution to the problem, or answer to the question they have been looking for.

    If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web design in Sheffield can help. And if you’re stuck for original, interesting content, we can take care of that too by writing the articles for you, as often as you like! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.