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  • Business Blogging: The Benefits, And Why You Should Be Doing It Too!

    benefits of business bloggingDid you know that businesses that blog have 55% more visitors to their website?

    Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of people looking for your products and services online.

    Drive Traffic to Your Website

    Just like social media or email marketing, blogging supports the growth of your business by driving traffic to your website and creating the opportunity to convert that traffic into paying customers.

    Being found in search engines is incredibly important for businesses. And for every blog post you publish, you are creating another opportunity for your website to appear in search engine results for the queries people enter into them. On average, blogging produces a massive 436% increase in the number of pages indexed in the search engines, therefore the more indexed pages you have, the greater your chance of being found.

    Share Original Content on Social Media

    Blogging will also help you get discovered on social media, as you’re creating content that can be shared on your social media channels such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You’ll slowly build up a repository of content on your blog that is not only original, it’s also perfect for sharing on the above channels, widening your audience.

    Establish Authority and Build Credibility

    Business blogs are a fantastic way of sharing your expertise and your knowledge. Good blogs answer common questions that their leads and customers may have; so the more useful, relevant information you share in your blog posts, the more credibility you will gain. Let’s face it, people are far more likely to buy products or services from businesses they feel like they already know and trust.

    Get a Blog for Your Business

    So we’ve established that there are many benefits of blogging. But if your business isn’t blogging, and you’d like to get up to speed, we can help. Seven Creative has set up blogs for lots of businesses, and our in house team of content writers Sheffield can produce original, interesting content on your behalf! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

  • Build your business with a blog

    Here at Seven Creative web and marketing agency, we know how important it is to have a great website and a strong presence online. According to a recent study, over 50% of consumers use the internet as a first port of call to find out more about a new business or service.

    So, you have a great website – what next?

    Seven Creative think that a great way to make the most of your website and boost your online presence is to start a company blog. And we’re not alone; numerous businesses across the world are reaping the benefits of blogging. Connecting your blog to your website can do wonders for its traffic flow, as well as many other benefits that we’ll discuss here.

    How can a blog help your business?

    To blog or not to blogBecome an expert in your field

    By writing about subjects that are relevant to your industry, you can become an expert in your field. It’s not difficult to come up with subjects for your blog posts, especially when you’re working in your industry on a daily basis.

    New products, services, industry news gathered from a quick Google search, product development, case studies; these can all spark the beginnings of a great post.  By demonstrating industry knowledge, you can establish your professional credibility and expertise!

    Build relationships with customers

    Having a blog is a great way to engage with existing customers and potential clients.  It goes without saying that building relationships with customers is a must for the development of a successful business. Even if your company is based online and you never meet your customers face to face, informative and interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.

    Blogs and search engine optimisation

    Aside from the above benefits, blogs can also be used as a tool to drive traffic to your main website by boosting the search engine optimisation. Remember, not only are you writing informative articles to attract people’s attention and engage them with valuable content, if you make sure that your articles are rich in key words and popular search terms, your blog can increase your SEO efforts too.

    If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web and marketing agency can help. We have set up blogs for a number of clients in a wide variety of industries.  And if you’re stuck for original, interesting content, we can take care of that too. We can even write the articles for you, as frequently as you like! For more information, contact Chris at the Seven Creative office on 0114 383 0711 or contact us via our website.