Blog

  • Illuminated Shop Signs Sheffield and Beyond for Help the Heroes

    Illuminated shop signs can have a dramatic overall effect on the look of any retail shop. Modern LED lights are cheap to run, low maintenance and long lasting, making them perfect for use on shop signage and business signage.

    Stainless Steel 3D Letters for Retail Shop Sign

    As professional sign makers in Sheffield, Image Sign Studio is lucky enough to be manufacturing and installing a number of illuminated retail shop signs for the charity Help for Heroes. They originally carried out the manufacture and installation of the Help for Heroes shop sign in the shopping centre Meadowhall last year, and are now manufacturing and installing signs for the shops all over the UK including Birmingham, Peterborough, Essex, Wimbledon and Bromley.

    Shop Signs Sheffield and the Use of Dibond

    To manufacture the shop signs for this charity, Image Sign Studio used Dibond, which is an aluminium composite material consisting of a polyethylene core and aluminium cover sheet. Dibond is a lightweight yet rigid material, and there are many advantages to using it in sign making. The aluminium alloy is corrosion resistant, making it an excellent choice for shop signs that are likely to be exposed to the elements.

    Dibond is also great for printing on too, lending itself especially to digital printing, which is a popular choice for many shop signs Sheffield. Although Dibond is extremely lightweight, it is also very rigid and achieves a perfect flatness. Just what you need for a shop sign!

    3D Illuminated Shop Signs from Image Sign Studio

    Image Sign Studio was pleased to be able to be involved in this project for Help for Heroes as it is a great cause. Help for Heroes is a tri-service military charity which provides support to full time, reservist Servicemen and women and veterans from the Royal Navy, Army and Royal Air Force. They support veterans and serving personnel who have been wounded, injured or become sick as a result of serving their country, and offer support to their families and dependants as they care for their loved ones.

    For more information about having an illuminated shop sign designed, manufactured and installed for your business, contact Image Sign Studio on 0114 261 7617 to speak to a member of their team.

  • Boost Your Christmas Sales with a New Shop Sign Sheffield

    Now is the time to ensure that you make the most of attracting the shoppers into your retail store. According to Mintel’s Christmas 2014 predictions, although online sales are again set to increase, a whopping 87% of all retail sales will be made in shops in December 2014.

    Online business Website City AM recently reported that although fewer shoppers visited shopping centres and high streets this summer, retail spending was actually at its highest since January.

    Footfall in Out of Town Retail Parks Decreases

    The Director of the British Retail Consortium (BRC) Helen Dickinson said that although footfall had decreased, the amount of money that was spent by shoppers per trip had actually increased. The data went on to reveal that although footfall has decreased on high streets and shopping centres, it increased by 2.9% in out-of-town retail parks during August 2014.

    “It seems that customers are hitting the high streets with purpose – knowing what they want to buy ahead of time, supported by online research ­– and doing more shopping in a single trip,” Helen Dickinson said.

    Expert Sign Makers Sheffield

    As expert sign makers in Sheffield, Image Sign Studio are well aware of the increasing popularity of online shopping, but we firmly believe that there is plenty of scope for retail shops to claim their fair share of the market. There’s nothing like going into a shop and physically holding a product, then to come home with the item in your shopping bag on that very day. For all the convenience of online shopping, there’s only so much you can find out about the item from looking at it on a screen and reading reviews.

    Online shopping may be as popular as ever, but the research suggests that there is still an enormous amount of people stepping out on the high street, shopping centres and retail parks.

    Stand Out This Winter with an Illuminated Shop Sign Sheffield

    One of the ways that you can attract these customers is by investing in a new shop sign Sheffield ready to catch those festive shoppers. As the nights draw in and the weather becomes autumnal, perhaps an illuminated shop sign Sheffield may be the perfect choice for your business?

    If you are looking for a shop sign Sheffield that will increase your visibility on the high street over the festive season, Image Sign Studio can help. The staff at their Sheffield sign shop will offer you all the helpful advice and direction you need to ensure that your business makes a great first impression. Call them on 0114 261 7617 for more information today.

  • Sheffield Trimming Knife Blades

    Knife-Point are experts in the manufacture of trimming knife blades. They craft blades that are made to suit the demands of many different customers; ensuring that they have become the go-to supplier for many people. Here are 5 reasons why Knife-Point’s trimming knife blades are great:

    They’re Suitable for Handles from Many Different Manufacturers

    Knife-Point’s concave, hooked and straight blades are made to fit a whole variety of hand tools; including those from established manufacturers such as Stanley, Stanley FatMax, Dolphin, Allegro, Shark and many others.

    By providing their customers with blade-fitting versatility they know that they are helping to keep them satisfied in the process. This is particularly important to them, as they want to build up client relationships that can continue to develop over time.

    They Stock Concave, Hooked or Straight Trimming Knife Blades

    One of Knife-Point’s strongest selling points is that they are able to manufacture and supply a variety of trimming knife blades – with each blade type designed to be suited to differing tasks. They offer hooked, concave and straight blades to their customers; with each of those blades made to the highest of standards.

    Hardened and Tempered Carbon Steel

    Many of Knife-Point’s trimming knife blades are manufactured in the home of steel – Sheffield. With a rich history in steel manufacture, Sheffield has forged a great reputation for high quality steel blades; and Knife-Point take pride in being the industry leader in the area.

    Hardened and tempered carbon steel is used to make their heavy duty, high quality blades – ensuring that the blades are able to withstand the most arduous materials and the most difficult of tasks.

    Different Quantities and Sizes

    Knife-Point always aim to provide their customers with the greatest choice possible. With that in mind, they supply blades in a variety of lengths; each suited to different tasks. They offer plenty of scope for buying in bulk; but have no minimum order values – they’re very flexible.

    Transferrable Across Different Trades

    Another great thing about these blades is that they can be used across a whole variety of different trades. Knife-Point understand that each job requires a specifically-tailored blade; and they have adapted their range of knives to compensate for this.

    Professionals working within trades such as flooring, roofing, warehousing and subcontract packing are all benefiting from our trimming knife blades. Equally, craft workers and graphic artists also find them to be particularly useful as well.

    Trimming Knife Blades, Snap Off Blades + More

    To speak to a member of the Knife-Point team about any of the products mentioned you can reach them on 07737 133 030. You can also discuss any of their other fantastic blades – such as their snap off blades – with them.

     

  • Shop Signs Sheffield Share Top 5 Ways to Attract Customers to Your Retail Premises

    When it comes to attracting customers to your retail premises and increasing the amount of people that you get through the door, appearances count. So here are 5 ways to catch the eye of potential customers and convince them that your shop is where they’ll spend their money!

    Create an Eye-Catching Window Display

    The more attractive your shop looks from the outside, the more chance you have of enticing customers inside. A beautiful window display is a great way of generating interest, and once people are peering in, hopefully they won’t be able to resist stepping inside! Make a big deal of holidays and seasons, everyone loves a Halloween or Christmas themed window display, and taking advantage of them will give you the chance to display a range of items for sale throughout the year.

    A more permanent alternative to a window display is the use of window graphics. As you can see, your shop window is the ideal place to advertise your products, offers and services, so using simple wording or images can make a big impression. Of course, window graphics don’t have to replace a window display; they can be used in conjunction with it to create even more of an impact!

    Invest in a Great Shop Sign Sheffield

    Having a decent retail shop sign Sheffield for your business is the perfect way to make a great first impression. Passers-by will not only notice an effective shop sign, it will also help you to stand out from your competitors. When browsing and shopping, people are highly driven by the visual impact of their surroundings, and nothing creates a bigger impact than a quality, attractive shop sign Sheffield.

    Consider a Digitally Printed Banner Sign

    A digitally printed banner sign is the perfect solution if you need temporary signage. Whether you want to advertise a special promotion or event, or simply compliment your existing shop sign Sheffield, banner signs are a really economic way to promote your business. PVC banners are a great choice because they can be used indoors or outdoors, and can be hung from almost anywhere, including buildings, ceilings, poles or even fences.

    Have a Sale!

    Nothing attracts customers better than a big red sale sign! Everyone loves a bargain, and there’s something very exciting about getting something you want for a cut price. Try sending out an email newsletter to your current customers letting them know about your sale and creating a sense of urgency by offering it for a limited time. With any luck, this will get several people through the door, getting you the custom you deserve.

    If you want to attract customers to your retail premises, the professional shop sign makers Sheffield at Image Sign Studio can help. Whether you are looking for digitally printed banner signs or illuminated shop sings Sheffield, contact us on 0114 261 7617.

  • Why Is Organic Facebook Page Reach Decreasing?

    Organic reach on a Facebook page refers to how many people you can reach for free by posting to your Page. But as many people who manage a Facebook page may have noticed, the organic reach of posts has declined significantly over the last few months.

    Here’s What Facebook is Saying

    facebook page marketing

    Brian Boland of the Ads Product Marketing team at Facebook published an article recently in response to the influx of questions from users regarding their concerns about the decline in organic reach for their Facebook pages.

    He said: “My colleagues and I at Facebook understand that this has been a pain point for many businesses, and we’re committed to helping you understand what’s driving this change so your business can succeed on Facebook.”

    So, Why is Organic Facebook Reach Declining?

    Boland explained that the organic reach is declining due to the increased competition for spots in the News Feed. The more content that is being created and shared every day, the harder it is for businesses to gain exposure in the News Feed.

    Facebook’s News Feed is designed in such a way that it shows the content that it deems as most relevant to each individual, rather than all the possible content that they could be shown. Therefore, although the average number of stories that could appear in a person’s News Feed each time they log in is 1,500, the News Feed displays only about 300.

    Facebook’s News Feed Algorithm

    But if you’re anything like me, this might annoy you somewhat! I want to be shown all my news, in chronological order, from all of my friends, and from all of the pages I like. Is that too much to ask? According to Boland, it is, and he states that this ‘real time’ approach has limits. He explained: “People only have so much time to consume stories, and people often miss content that isn’t toward the top when they log on. This means they often do not see the content that’s most valuable to them.”

    In response to those who would prefer to see everything, every piece of content from every friend and page, Bolan stated the following: “In our tests, we’ve always found that the News Feed ranking system offers people a better, more engaging experience on Facebook. Additionally, given the amount of content in the average News Feed, using a real-time system for content would actually cause Pages’ organic reach to decrease further.”

    Is Organic Reach Dropping Because Facebook is Trying to Make More Money?

    Isn’t this the question on everyone’s lips?! Bolan’s response to this is as follows: “No. Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.”

    Using Facebook Effectively for Your Business

    After this flat ‘no’ from Bolan, which understandably many are sceptical about, how can you move forward to use Facebook effectively for your business? Despite the clear indication that the more you pay, the more your fans see, Bolan insists that organic content still has value on Facebook. Bolan said: “Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed.”

    Social Media Management Sheffield

    As experts in social media management Sheffield, Seven Creative would love to hear your thoughts on this. Do you want to see a complete, unfiltered, real-time Facebook News Feed, or are you happy with the way that the Facebook algorithm arranges your content? Have you seen a decrease in the organic reach of your Facebook page recently?

  • Stanley Knife Blades Useful Across Many Different Trades

    With so many positive qualities, Stanley knife blades have been the tool of choice for many customers for many years. They come with guaranteed quality assurance attached to them, and are from one of the most reputable knife manufacturers in the world.

    Craft Workers

    Card-making and assembling carefully constructed craft products are two great examples of how Stanley knife blades can be useful within the craft-making industry. A delicate touch is very often the difference between you selling your products or not in this trade, so it’s essential that the fine details are impeccable.

    Graphic Design Artists

    For graphic designers, realistically rendering a thought or idea can be the difference between its success and failure when it comes to subsequent production. Any models that you create to showcase a concept will need to be built to perfection; and Stanley’s blades allow you to do that to perfection. Equally useful in this field are knife blades from another reputable manufacturer; Swann Morton. Blades from either of these manufacturers should stand you in good stead.

    Floor Fitters

    Cutting tiles to exact measurement specifications will help you to deliver the highest levels of customer satisfaction. Moving forward that means that you’ll be enhancing your reputation and maximising your potential to take on new business. Stanley knife blades are simply perfect for the flooring trade. Ensuring that you carry out a job accurately is vital towards you being successful in the floor-fitting industry; and that can only start with utilizing the right tools.

    Always Choose Knife-Point for Swann Morton and Stanley Knife Blades

    Stanley knife blades simply deliver the highest quality end results; meaning that once people start using the products it’s likely to stay that way for the long term.

    Knife-Point are the best possible option for those looking to find the most suitable knife products for their varying tasks. Their reputation has been forged over many years; during which time they have consistently delivered on customer satisfaction.

    You can visit them at their website; or, alternatively, why not give their helpful customer service team a call on 07737 133 030. You’ll be able to speak to them about all of their products, including their Swann Morton and Stanley knife blades.

     

  • Trimming Knife Blades Ensuring High Quality of Work

    All of Knife-Point’s blades are fantastic for getting the most out of the tools you are using. In turn, this will always benefit the final quality of your finished product or job. Roofers, joiners and many other trades people; as well as graphic designers, having been making trimming knife blades their choice product for years.

    With blades designed to be suitable for the most heavy duty tasks – such as the concave branch of blades required for durable tasks – there really is nowhere else that does it better than Knife-Point. That is why they have become a leading supplier; whilst continuing to be an industry leader in the field.

    Trimming Knife Blades Are Reliable Cutting Tool

    Knife-Point’s vast range of blades fit to hand tools from an array of different manufacturers, including Stanley FatMax, Dolphin, Stanley, Allegro and Shark. From hooked to segmented blades, they stock the lot, ensuring that you will use them as your supplier time and time again.

    Whether you’re a who needs a reliable blade for cutting; or a graphic designer heavily reliant on accuracy, Knife-Point stock a whole range of trimming knife blades in many different shapes and sizes. They do this whilst ensuring seriously competitive pricing, ensuring that they have become a real go-to supplier in the area and further afield.

    Long-Term Supplier

    Knife-Point have decades of experience behind them to back this up; and would only be too happy to take your call on 07737 133 030. Alternatively, why not pay them a visit and view some of our excellent products for yourself. Visit www.knife-point.co.uk today to find out more.

    Knife-Point’s carefully manufactured trimming knife blades are lightly oiled and packed in cellophane wraps of 5 pieces. This ensures that they will arrive with you in optimum condition, ready to be used as you wish them to be.

    Knife-Point are extremely experienced in doing what they do well, thanks to their role as an industry leader within the field of knife manufacture and supply. Not only are all of their products guaranteed to leave you endlessly satisfied, they also come with the most excellent standard of accompanying customer service.

     

  • Business Blogging: The Benefits, And Why You Should Be Doing It Too!

    benefits of business bloggingDid you know that businesses that blog have 55% more visitors to their website?

    Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of people looking for your products and services online.

    Drive Traffic to Your Website

    Just like social media or email marketing, blogging supports the growth of your business by driving traffic to your website and creating the opportunity to convert that traffic into paying customers.

    Being found in search engines is incredibly important for businesses. And for every blog post you publish, you are creating another opportunity for your website to appear in search engine results for the queries people enter into them. On average, blogging produces a massive 436% increase in the number of pages indexed in the search engines, therefore the more indexed pages you have, the greater your chance of being found.

    Share Original Content on Social Media

    Blogging will also help you get discovered on social media, as you’re creating content that can be shared on your social media channels such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You’ll slowly build up a repository of content on your blog that is not only original, it’s also perfect for sharing on the above channels, widening your audience.

    Establish Authority and Build Credibility

    Business blogs are a fantastic way of sharing your expertise and your knowledge. Good blogs answer common questions that their leads and customers may have; so the more useful, relevant information you share in your blog posts, the more credibility you will gain. Let’s face it, people are far more likely to buy products or services from businesses they feel like they already know and trust.

    Get a Blog for Your Business

    So we’ve established that there are many benefits of blogging. But if your business isn’t blogging, and you’d like to get up to speed, we can help. Seven Creative has set up blogs for lots of businesses, and our in house team of content writers Sheffield can produce original, interesting content on your behalf! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

  • Swann Morton Understand the Importance of Accuracy

    Knife-Point are the best in the business at providing affordable blades in an array of different options. They are experts at meeting an entirety of customer requirements and that has been the case for many years. The Swann Morton blades available there are a perfect example of stocked products that can guarantee that accurate work is carried out.

    With many years of experience in the industry – and with carbon steel and stainless steel blades on offer – it makes complete sense to obtain their products through Knife-Point. They are a supplier of many different blades and can offer expert opinion on how to make the right decisions for a whole range of individuals.

    The Knife-Point website is the perfect place to find a wide range of knife products – and at a reasonable price as well. They are experienced in working to meet the requirements of many different customers; and have been successfully doing just that for decades.

    Swann Morton Show Way Forward

    Choosing Swann Morton products really is a no brainer – it guarantees successful end results. Whatever the size, whatever the quantity; you are sure to find not only the best scalpel blades, but also the best handles to fit them. The specialty of Knife-Point is that they are able to offer such choice in the blades and other knife products that they have available.

    For interior design scholars and professionals, Swann Morton are simply invaluable as a supplier of these products. In the productions of careful models – which are so important within the industry – accuracy is everything and their blades can help ensure this.

    Minimizing Error

    Producing high-class model replicas for a client is a whole different ball game, and there is no excuse for inaccuracy. As a student there is at least some leeway for error; but the move into the professional world means that there is no room for mistakes.

    If you are one of these people, make sure you are using the best tools available to you – Swann Morton products can lead to success. For designers in all walks of life, at whatever career stage they may be at, the fine details are the difference between success and failure.

     

     

  • Advertise your Business with Vehicle Livery and Shop Signs Sheffield

    Vehicle livery is a fantastic way of reinforcing your business branding. By making your vehicle unique and extending your branding through vehicle livery, you’re sure to get noticed. Your shop sign Sheffield will inevitably make an impression on customers and potential customers, and car or van graphics will help to reinforce this impression when people see your business vehicles travelling around the local area. It’s a sure fire way to make sure your business sticks in their minds!

    Reinforce Branding Through Company Vehicles

    The consensus among the general public is that people tend to have a more favourable opinion of a company if they have seen their branding through company vehicles. Not only does it establish a sense of trust as potential customers can see that the business is active in the area, people feel that the company is well established and being used by local people.

    Signage Sheffield and Vehicle Livery

    The expert staff at Image Sign Studio are professional sign makers Sheffield, and their high quality vehicle graphics are available in a wide range of colours. They can also be made to fit any vehicle, whether it is a car, van, truck or lorry. We can produce full colour logos that are printed onto vinyl and then applied to the vehicle, or we can use vehicle wraps to wrap your entire car or van in vinyl for full coverage. This method includes wrapping the sides, front, rear and roof of your chosen company vehicle.

    One of the great things about vehicle signage Sheffield is that it is an incredibly cost effective way of advertising your business. Vehicle graphics from Image Sign Studio are high quality and reasonably priced, ensuring maximum exposure and a great advertising opportunity. As your business vehicle is likely to be seen on the roads by thousands of people, the price of vehicle livery is a relatively small outlay when you consider the amount of advertising it will provide your business with.

    Compliment your Shop Sign Sheffield

    As professional shop sign makers, Image Sign Studio has plenty of experience creating a variety of signage for a range of local businesses.  Shop signs are a great way of attracting customers and making an impression on the high street, but vehicle livery is another great way of using signage to reinforce the branding of your business and compliment your existing shop sign Sheffield.